Connected Life is a Global TNS study on digital media consumption among regular internet users in 50 markets around the world.
Connected Life is a Global TNS study on digital media consumption among regular internet users in 50 markets around the world. Connected Life provides answers of the users’ media activity in terms of consumption of multiple media channels and devices as well as of the users’ behavior patterns as to choice, preferences, and impact of such media channels and devices. The study provides great opportunity for you to connect with consumers in the current processes of digital media environment expansion.
Questions answered by Connected Life:
- How does the growing digital ecosystem influence on media habits?
- How is it possible to describe the trends in coverage level increase by digital media channels?
- How and why do the consumers contact with brands through digital media?
- How is a buyer’s journey carried out across brands and categories in digital channels?