CMeter

CMeter

CMeter is the newest research tool developed by TNS in Ukraine and which provides an opportunity to study the Internet audience and to monitor the Internet advertising based on absolutely new level of quality and accuracy.

CMeter

CMeter is the newest research tool developed by TNS in Ukraine and which provides an opportunity to study the Internet audience and to monitor the Internet advertising based on absolutely new level of quality and accuracy.

The core innovation feature of CMeter is that in addition to the standard web metrics (number of hits, socio-demographic indices etc.), the new system automatically records a user’s contact with the content as advertising so non-advertising one.

Questions answered by CMeter:

1. Where and when my advertisement was broadcasted?
2. Did my advertisement reach target consumers?
3. How successful is my advertising campaign?
4. What does media say about my company and competitors?
5. The size of web-site/videoplayer audience where my advertisement is broadcasted, and its socio-demographic composition.

CMeter key benefits:

  • 1. Media (GRP, TRP, Reach, Frequency, contact time length etc.) and socio-demographic indices of UAnet advertising campaigns are provided on the basis of independent measuring.
  • 2. Sites visiting data and identified ad creative data are available on real-time basis (with 2-3 minutes delay).
  • 3.Data from all ad creatives displayed during the previous week are available on Wednesday next week.
  • 4. Ad creatives visualization of both banners and video ads.
  • 5. Articles ratings (additional option).
  • 6. News monitoring (additional option).

Therefore, all the functions necessary for an advertising agency or online medium to work efficiently are realized in CMeter, including:

  • Advertisement monitoring based on independent measurement
  • Auditor’s data
  • Content monitoring
  • Advertisement exposure control (pixel audit)