Building irresistible brands
NeedScope is a unique brand planning system to help develop and manage irresistible brands. Using proprietary models, NeedScope uncovers the drivers of irresistibility in brands; and adds value throughout the marketing process.
Building irresistible brands
There are many popular brands, but only a few have the magnetic power of irresistibility. Irresistible brands evoke a powerful desire that makes choosing them inevitable and competing with them impossible. Irresistibility drives real strategic and economic advantage.
At the heart of irresistibility is a deep understanding of consumer needs including the underlying emotive needs driving choice.
NeedScope understands what drives irresistibility with proprietary models to uncover these needs and a powerful brand planning framework that adds value throughout the marketing process.
Find out how to make your brand irresistible with NeedScope.
Questions that NeedScope can answer:
- Is my brand irresistible – and how can I improve its irresistibility?
- What are the greatest opportunities in my market – and how can I position my brand to take advantage?
- How can I optimise my brand or product portfolio?
- Are there unmet consumer needs my brand could be addressing?
- Can my brand stretch to new areas through innovation?
Key benefits of using NeedScope:
- In-depth qualitative and quantitative research to reveal what your category really means to consumers
- A precise understanding of the range and depth of emotive needs driving brand choice – and how to address them
- Unique insight on the 8 apps that drive irresistibility for brands, with a customised plan for competitive advantage
- Identify and size the need-states that offer the opportunity for irresistibility, with clear strategies for achieving and maintaining it
- Can my brand stretch to new areas through innovation?
