Combining rigour and creativity to inspire high-potential growth ideas

tns-innovation-and-ideation

Innovations are rooted in understanding and resolving consumer tensions. This calls for a process that combines sensitive understanding of consumer realities with a creative exploration of possibilities.

Innovation and ideation

Innovations are rooted in understanding and resolving consumer tensions. This calls for a process that combines sensitive understanding of consumer realities with a creative exploration of possibilities.

Our best-in-class innovation processes and proven creative ideation principles combine discipline and rigour in identifying opportunities:

  • We use a variety of methods tailored to your specific innovation objectives to understand the contexts in which your brands and products are situated. Our approaches range from ethnography and cultural analyses to in-situ observation, contextual interviewing and social data analysis.
  • Our ideation tools have been developed by leading creativity experts and are founded on a careful blueprint designed to spark focused idea-generation. We believe that a tight structure and process are absolutely necessary for the best ideation outcomes, and you will find this reflected in our proven methods.