Partnering with some of the world’s best qualitative practitioners

tns-ter

Our researchers have diverse backgrounds, specialisms and passions, ranging from psychology to cultural anthropology, behavioural economics, linguistics, semiotics, philosophy as well as brands and marketing expertise.

People and expertise

Our researchers have diverse backgrounds, specialisms and passions, ranging from psychology to cultural anthropology, behavioural economics, linguistics, semiotics, philosophy as well as brands and marketing expertise.

We are on a mission to revive the value of individual skills and expertise in qualitative research. The TNS Qualitative Development & Accreditation framework is a newly introduced, first of a kind initiative in the industry, to make explicit the skills we think are essential to deliver work to the highest standards.