We offer a proven track record in measuring and analysing public opinion, evaluating the potential of candidates and parties, optimising political positioning, managing reputation, and delivery of voting estimates for election nights.
We are a global leader in designing, conducting and managing complex political and social surveys. With expertise in face-to-face data collection, online, mobile and phone-based techniques, we access even the most difficult-to reach groups and deliver robust and representative sampling with rigorous quality control throughout.
Kantar TNS online TRACK is a monthly measurement and analysis of public opinion on the events in Ukraine, and consumer surveys on an attitude to and the use of various goods and services. Our data provide manufacturers, media and various institutions of the country with information on a regular basis.
Kantar TNS online TRACK includes the block of questions and the block «Omnibus — Client’s Questions».
Print Media Index Regions (PMI) deals with studying and analysing sociodemographics and audience of non-mass market publications.
The key peculiarity of the project is capability to analyse niche and hard-to-reach target groups.
The National Readership Survey (NRS) deals with measuring, studying and analyzing the sociodemographics of the audience of national and regional publications.
Whether you are an advertising or media agency, or an advertiser, you need to understand consumer behaviour, lifestyle of target audience, media exposure and preferences of your target audience.
Continuous insight to move quality forward
Our real-time insights power strategies for continuous improvement on customer experience.
Fuelling the development engine
Get precision guidance for every stage of vehicle development: from opportunity identification through design choices and prototype refinement to package optimisation, target audience definition and launch price positioning.
Building irresistible brands
NeedScope is a unique brand planning system to help develop and manage irresistible brands. Using proprietary models, NeedScope uncovers the drivers of irresistibility in brands; and adds value throughout the marketing process.