By expertise

Our experts focus on understanding your business issues so they can recommend solutions that help you make informed decisions that lead to growth.

Brand & Communication

Building brands for growth

Brand success is ultimately dependent on consumer behaviour. Understanding the true dynamics of decision making is therefore critical in order to deliver meaningful insight that can inform brand and communication strategy.

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Customer Interaction Strategies

Successful and growing companies recognize the customers as an asset to drive growth of their business through possible attraction of new customers and increase of motivation to additional purchase among the current customers. They know that their employees are very important in formation of customer’s product satisfaction (positive customer experience).

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Empowering marketing in the digital era

Technology continues to reshape consumer behaviour and redefines marketing tasks. Marketing insights need to reflect this new market dynamic and today’s market environment: to succeed in this environment, it is necessary to response effectively and in time to the opportunities arisen in connections with new technology and uprising of different types of data.

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Innovation & Product Development

Powering innovation-led growth

New products and services should be a valuable path to growth, but with over 80 per cent of launches failing, a new approach is needed. At TNS we have proven that we can turn innovation’s failure rate around.

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Kantar Qualitative

Inspiring growth

At Kantar Qualitative, we believe that inspiring qualitative research makes the difference between standing still and unlocking real business growth. Our multi-method, behaviour-focused approaches give tangible direction to create change in the marketplace.

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Retail & Shopper

Driving growth from shopper insights

TNS Retail & Shopper leverages insights from more than 30 years’ experience to help connect shoppers with your products and grow brand and category sales.

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