By research tool

Our unique portfolio of tools helps us uncover insights that inform your decision-making. Supported by our experts’ knowledge of your business, we tailor solutions to help you drive growth for your business.

Concept eValuate

Identifying and prioritising winning ideas

Concept eValuate screens concepts based on incremental potential, which in-market data show to be the key criteria for success. This understanding of growth is vital for guiding investment, and preventing expensive mistakes. It marks a break from traditional concept screening that only looks at overall appeal, and doesn’t reveal where sales come from.

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Winning the brand share battle

While brand share may look stable, the reality of today’s marketing environment is far more dynamic. Overall brand share dangerously disguises people’s movement from brand to brand and spending patterns across repertoires. The key to share protection and growth lies in managing this promiscuity.

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Building irresistible brands

There are many popular brands, but only a few have the magnetic power of irresistibility. Irresistible brands evoke a powerful desire that makes choosing them inevitable and competing with them impossible. Irresistibility drives real strategic and economic advantage.

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Decoding customer relationships

At the heart of every customer relationship is a unique Customer Code. It holds the key to identifying and matching up what customers expect from you with what delivers truly profitable growth for your business.

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Optimising the price and product mix

ValueManager uses the latest techniques in choice modelling to reveal the product features that consumers value – and the price they are prepared to pay for them.

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