TNS online panel allows to organize a survey even among 'hard to reach groups' as well as to work with the representative samples. This makes possible to satisfy the broad scope of research requests and requirements.
TNS online panel
TNS online panel is the largest sampling source for online surveys conducted by TNS in Ukraine. Our online panel is a pre-recruited group of individuals and households that agreed to take part in online marketing researches. All the panel members are screened in the course of recruitment, which allows to organize a survey even among ‘hard to reach groups’ as well as to work with the representative samples. This makes possible to satisfy the broad scope of research requests and requirements.
TNS online panel is created and supported to perform high-quality online surveys.
Concept/Product Testing, Ad Testing, U&A Studies, Brand Equity Studies, Social studies and various Tracking Studies are the commonest types of studies that we carry out using our online panel.
We have the webpage — www.opros.tns-ua.com which we use both as a portal for the respondents to participate in the surveys and for communication with them, registration, control, promo campaigns, rewarding etc.
TNS online panel is a perfect way for respondents to share opinions and influence on certain processes, in turn, it allows our clients to understand behavior and values of their consumers better in order to determine effective approaches to development and promotion of their products and brands.
Key benefits of TNS online panel:
- Organized and managed community of people who have volunteered to participate in marketing researches
- Various approaches and recruiting strategies allow involving different target audiences
- Dedicated portal for carrying out online surveys and for communication with the community of respondents
- 90 000 panelists, annual rotation rate is 10-20%
- Profiling of the panelists to ensure efficient targeting of the respondents (wide social demographics, Internet usage, consumption of products and services, media consumption etc.)
- Representative profile of the panelists is determined in conformity with our establishment survey conducted once a year
- High standards according to ESOMAR principals
- Organized panel management, engagement of the panelists, rewarding, personal data protection
- Rewarding policy – participation is rewarded with points redeemable for awards, organization of lotteries and a big prize draw
- High interactivity ensured by reliable and recognizable software – NIPO and Confirmit
- Application of special online techniques (highlighter; сlickspot; drag and drop; product shelf imitation, etc.)