Digital

Connected Life

Connected Life is a Global TNS study on digital media consumption among regular internet users in 50 markets around the world. Connected Life provides answers of the users’ media activity in terms of consumption of multiple media channels and devices as well as of the users’ behavior patterns as to choice, preferences, and impact of such media channels and devices. The study provides great opportunity for you to connect with consumers in the current processes of digital media environment expansion.

Questions answered by Connected Life:

• How does the growing digital ecosystem influence on media habits?
• How is it possible to describe the trends in coverage level increase by digital media channels?
• How and why do the consumers contact with brands through digital media?
• How is a buyer’s journey carried out across brands and categories in digital channels?

CMeter

CMeter is the newest research tool developed by TNS in Ukraine and which provides an opportunity to study the Internet audience and to monitor the Internet advertising based on absolutely new level of quality and accuracy.

The core innovation feature of CMeter is that in addition to the standard web metrics (number of hits, socio-demographic indices etc.), the new system automatically records a user’s contact with the content as advertising so non-advertising one.

Questions answered by CMeter:

1. Where and when my advertisement was broadcasted?
2. Did my advertisement reach target consumers?
3. How successful is my advertising campaign?
4. What does media say about my company and competitors?
5. The size of web-site/videoplayer audience where my advertisement is broadcasted, and its socio-demographic composition.

CMeter key benefits:

• 1. Media (GRP, TRP, Reach, Frequency, contact time length etc.) and socio-demographic indices of UAnet advertising campaigns are provided on the basis of independent measuring.
• 2. Sites visiting data and identified ad creative data are available on real-time basis (with 2-3 minutes delay).
• 3.Data from all ad creatives displayed during the previous week are available on Wednesday next week.
• 4. Ad creatives visualization of both banners and video ads.
• 5. Articles ratings (additional option).
• 6. News monitoring (additional option).

Therefore, all the functions necessary for an advertising agency or online medium to work efficiently are realized in CMeter, including:

• Advertisement monitoring based on independent measurement
• Auditor’s data
• Content monitoring
• Advertisement exposure control (pixel audit)

Mobile data collection

Mobile activity is the biggest challenge of digital era we face, the mobile devices become the most prominent channel in digital media consumption. The mobile world is our today’s reality.

We are facing already the fact that quantity of mobile devices are bigger than population. Advertising is moving rapidly towards the mobile channels. Mobile traffic by its indicators is ahead of web traffic from the desktop PCs.

A mobile device is being a multi-purpose platform in terms of carrying out marketing researches and which we can use to receive data for several directions:

• Active data collection. Implemented via conduction of various polling & quantitative “diary” researches (a purchaser journey diary, consumption diary). This direction is distinguished by use of reliable and convenient software allowing to organize polling both via web browser and special app; use of special online polling techniques (Highlighter, Clickspot, etc); ensuring high interactivity level; by the broad list of research themes such as current situation monitoring, concept test, transaction diary studies etc.
• Passive data collection. Realized via organization of behavioural metric data (mobile statistics, apps, browser; metric data of plug-ins / counters) receiving. Passive data collection method offers data and metrics for measurement of contacts with mobile web content. These data are received in a result of combination of both site- and user-centric approaches which ensures receipt of the accurate monitoring data of mobile web surfing. This approach is covered by CMeter project which details can be found in the relevant section.

ThinkTank — Unlocking the co-creative power of the internet

ThinkTank is a refreshing, bespoke approach to online communities which allows you to get a quick point of view from a group of savvy, connected and future-orientated people on the big issues at the heart of your brand.

By unlocking the co-creative, forward-looking power of the internet, ThinkTank helps you gain deeper insights into people’s lives. Based on three simple modules, it provides a flexible way to engage and debate with passionate consumers on a host of topics – from what drives their brand choice to what they think the future holds for your category.

Our qualitative experts combine skillful moderation and insightful analysis to answer your questions in a simple, yet powerful way.

Questions that ThinkTank can answer:

• What factors are driving and influencing brand choice?
• Will my advertising campaign resonate with my target audience?
• What trends are currently catching the fancy of consumers around the world, and how might they impact my product category?
• How can I get real-time perspectives on unexpected controversies affecting my brand or product category?
• What retail initiatives in my category have caught shoppers’ attention?
• How can my team work with consumers to co-create new ideas and opportunities drawn from real life experiences?

Key benefits of using ThinkTank:

• A stringent recruitment process which allows you to interact with savvy people: prosumers, future shapers, leading-edge consumers…
• A perfect combination of raw output and insightful analysis, presented in a concise and visually-engaging way, and delivered with a fast turnaround
• Allows you to connect anytime, anywhere, how you want (via mobile, tablet and PC) across the globe at a click of a button
• Draws on our deep understanding of cultural specificities and nuances

TNS online panel

TNS online panel is the largest sampling source for online surveys conducted by TNS in Ukraine. Our online panel is a pre-recruited group of individuals and households that agreed to take part in online marketing researches. All the panel members are screened in the course of recruitment, which allows to organize a survey even among ‘hard to reach groups’ as well as to work with the representative samples. This makes possible to satisfy the broad scope of research requests and requirements.
TNS online panel is created and supported to perform high-quality online surveys.

Concept/Product Testing, Ad Testing, U&A Studies, Brand Equity Studies, Social studies and various Tracking Studies are the commonest types of studies that we carry out using our online panel.

We have the webpage — www.opros.tns-ua.com which we use both as a portal for the respondents to participate in the surveys and for communication with them, registration, control, promo campaigns, rewarding etc.

TNS online panel is a perfect way for respondents to share opinions and influence on certain processes, in turn, it allows our clients to understand behavior and values of their consumers better in order to determine effective approaches to development and promotion of their products and brands.

Key benefits of TNS online panel:

• Organized and managed community of people who have volunteered to participate in marketing researches
• Various approaches and recruiting strategies allow involving different target audiences
• Dedicated portal for carrying out online surveys and for communication with the community of respondents
• 90 000 panelists, annual rotation rate is 10-20%
• Profiling of the panelists to ensure efficient targeting of the respondents (wide social demographics, Internet usage, consumption of products and services, media consumption etc.)
• Representative profile of the panelists is determined in conformity with our establishment survey conducted once a year
• High standards according to ESOMAR principals
• Organized panel management, engagement of the panelists, rewarding, personal data protection
• Rewarding policy – participation is rewarded with points redeemable for awards, organization of lotteries and a big prize draw
• High interactivity ensured by reliable and recognizable software – NIPO and Confirmit
• Application of special online techniques (highlighter; сlickspot; drag and drop; product shelf imitation, etc.)