Retail & Shopper


Driving growth from shopper insights

TNS Retail & Shopper leverages insights from more than 30 years’ experience to help connect shoppers with your products and grow brand and category sales.

We know that making it faster and easier for shoppers to find the products they want increases their spending, and our innovative range of qualitative and quantitative solutions applies this principle across all elements of the shopper journey. Our techniques include in-store observation, virtual reality stores, mobile shopper diaries, eCommerce audits and more, to illuminate the drivers of shopper behaviour and help you make the decisions that will unlock growth.

In partnership with Kantar Retail, we form the world’s leading shopper insights and consulting business with the most comprehensive shopper toolkit available.

  • Activation
  • Planning
  • Testing

Our other areas of expertise:

Brand & CommunicationCustomer Interaction StrategiesDigitalInnovation & Product DevelopmentKantar Qualitative