At Kantar Qualitative, we believe that inspiring qualitative research makes the difference between standing still and unlocking real business growth. Our multi-method, behaviour-focused approaches give tangible direction to create change in the marketplace.
We provide a deep and broad understanding of people as individuals, in their multiple contexts and identities. Drawing from the latest thinking in behavioural economics, cognitive psychology and cultural anthropology, we put context at the heart of our qualitative approaches.
Our in-house qualitative team in Ukraine includes the best qualitative practitioners who strive to inspire you with new ways of looking at your business. The team includes 7 high-experienced professionals with background in psychology, sociology and telecommunications who have been working in the research market from 2 to 15 years.
- Behavior change
- Innovation and ideation
- People and expertise
- Technology enabled research
The journey from a brand’s strategic intent to performance in the market can be a bumpy ride, often due to the fundamental unpredictability of human behaviour. Our behaviour-centric approaches help you bridge the gap between what people think, feel and say vs. what they actually do.
Innovations are rooted in understanding and resolving consumer tensions. This calls for a process that combines sensitive understanding of consumer realities with a creative exploration of possibilities.
Our researchers have diverse backgrounds, specialisms and passions, ranging from psychology to cultural anthropology, behavioural economics, linguistics, semiotics, philosophy as well as brands and marketing expertise.
We look for imaginative and creative ways of integrating technology into our work, from our unique approach to online communities to our use of wearable cameras to understand habitual behaviour, our immersive research on mobile platforms, or our use of social data to identify innovation opportunities.
Our other areas of expertise:Brand & CommunicationCustomer Interaction StrategiesDigitalInnovation & Product DevelopmentRetail & Shopper