Insights to drive growth
The fast-moving auto industry needs research that can keep ahead of new mobility solutions, increased environmental constraints and connected in-car experiences. As the world’s leading provider of automotive insights, TNS offers innovative, fast-paced research solutions that ask searching questions to fine-tune brand and model performance.
With a network of more than 800 consultants worldwide, our approach is rooted in a passion for understanding auto consumers, a commitment to tailoring solutions around specific business issues and 50 years’ expertise connecting the voice of the customer to auto strategy. We provide uniquely clear, actionable insights to guide product development, new vehicle launches and pricing, influencing customer experience as well as unravelling the path to purchase.
Get pricing into gear with price planning
Our scalable pricing solutions provide clear, actionable insight to set the right price for any vehicle, at any stage of its lifecycle. We advise on feature positioning, sales forecasting, brand price premium, promotional effectiveness and more.
Price planning — Get pricing into gear for the road ahead
TNS is a global leader in pricing strategy, with decades of experience researching new vehicle pricing and the premiums that features, models and brands command. In a world of empowered consumers and increasingly complex paths to purchase, such insight is vital to getting the price of any vehicle right throughout its lifecycle.
Our customisable toolkit supports both long and short-term price management objectives. It includes innovative services such as ValueManager, a choice-based approach that identifies the optimal combination of features for a new product or service.
Customer experience management
Continuous insight to move quality forward
Our real-time insights power strategies for continuous improvement on customer experience.
TNS uses the powerful Continuous Quality Insight (CQI) online platform to integrate data from a broad range of channels and explore all aspects of the customer experience following a vehicle purchase. In addition, our state-of-the-art CEM platform provides real-time customer feedback on sales and aftersales service. It provides a powerful tool for dealerships seeking improvements that will drive customer retention.
Fuelling the development engine
Get precision guidance for every stage of vehicle development: from opportunity identification through design choices and prototype refinement to package optimisation, target audience definition and launch price positioning.
Car Clinics — Fuelling the development engine
TNS’s Car Clinics offer precision guidance for every stage of vehicle innovation and development, through flexible, efficient formats that provide crucial insights early in the process, and prevent costly mistakes.
Our 40 years of experience running Car Clinics in key automotive markets around the world covers every stage of the development process from design choices, prototype refinement and package optimisation, to target audience definition and launch price positioning. And we integrate qualitative techniques to provide instant feedback that can enrich design and development through ethnographic own-car sessions, creative workshops, eye-tracking and exit interviews.
We also offer a Virtual Car Clinic approach which delivers consumer feedback faster than ever before, enabling you to adapt designs “on the fly” in response to early insights.
Generating breakthrough ideas grounded in strategy
SuperGroups allow to finding the definite directions and word of basic ideas to invent new offers / expand the business.
SuperGroups allow to finding the definite directions and word of basic ideas to invent new offers / expand the business. Work with creative consumers, the client’s team, and designers gives us the possibility to produce bright and convincing ideas.
SuperGroup is a two-day co-creation workshop that generates powerful ideas and concepts rooted in unmet needs.
How to turn consumers’ creative ideas in the business-oriented direction?
SuperGroups are formed in the way to base new ideas on the earlier found insights and to link them to the client’s strategic goals.
Consumers are offered clearly limited areas for their creativity while actuality and clarity of their ideas are controlled not only by the client’s team and us but also by similar consumers – participants of SuperGroups.
In the process of Supergroups work, we apply the most modern techniques to stimulate creative abilities to invent fascinating but real ideas. Then, after selection of the best ideas, we are focusing on transforming the ideas in concepts. Finally, we get 10-12 final concepts ready to be checked by consumers.
Key benefits of using SuperGroup:
- Research grounded in real consumer insights and your category context to ensure relevance to your business needs
- Ability to use for brand positioning and re-positioning
- Ability to move quickly into concept testing
Building irresistible brands
There are many popular brands, but only a few have the magnetic power of irresistibility. Irresistible brands evoke a powerful desire that makes choosing them inevitable and competing with them impossible. Irresistibility drives real strategic and economic advantage.
At the heart of irresistibility is a deep understanding of consumer needs including the underlying emotive needs driving choice.
NeedScope understands what drives irresistibility with proprietary models to uncover these needs and a powerful brand planning framework that adds value throughout the marketing process.
Find out how to make your brand irresistible with NeedScope.
Questions that NeedScope can answer:
- Is my brand irresistible – and how can I improve its irresistibility?
- What are the greatest opportunities in my market – and how can I position my brand to take advantage?
- How can I optimise my brand or product portfolio?
- Are there unmet consumer needs my brand could be addressing?
- Can my brand stretch to new areas through innovation?
Key benefits of using NeedScope:
- In-depth qualitative and quantitative research to reveal what your category really means to consumers
- A precise understanding of the range and depth of emotive needs driving brand choice – and how to address them
- Unique insight on the 8 apps that drive irresistibility for brands, with a customised plan for competitive advantage
- Identify and size the need-states that offer the opportunity for irresistibility, with clear strategies for achieving and maintaining it
- Can my brand stretch to new areas through innovation?